F

Find the real problem

Audience research, funnel auditing, gap diagnosis. Every engagement starts here.

Ignite the strategy

Messaging hierarchy, campaign architecture, emotional journey design. Before anything is written.

Run the copy

Every word engineered to move your audience one step closer to yes. All stages. One system.

Evolve with the data

After launch, the work continues. What the numbers reveal shapes what gets sharper.

I

R

E

01

What we can build together

Full-Funnel
Copy and Strategy

For brands that need the whole system built. Every stage. One strategy. One voice. One goal.

Real result

$340K revenue and 412 students enrolled in the first launch window. Sales page, emails, and ads built as one system.

What this covers

This is the most complete engagement. Full funnel strategy built from the audience research up — campaign architecture, messaging hierarchy, emotional journey mapping — then copy written at every stage so each piece sets up the next.

The ad stops the right person. The landing page confirms what the ad promised. The email sequence builds belief over time. The sales page makes yes feel inevitable.

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• Audience psychology research and funnel gap audit

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• Full campaign strategy and messaging framework

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• Ad copy across Facebook, Instagram, TikTok or LinkedIn

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• Landing page and sales page copy

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• Full email sequence copy

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• Post-launch data review and copy evolution

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02

Email
Sequences

Not emails that deliver information. Emails that shift beliefs and move people toward buying.

Real result

34% repeat purchase rate in 60 days. $180K repeat revenue over 6 months. Previous sequence was getting 11% repeat purchases. Same list. Different strategy.

What this covers

Most email sequences fail because they are built around what to say, not around what the reader needs to believe at each stage before they will act. The sequence that converts maps the psychological journey first, then writes to it.

Every email has one job. It does that job and sets up the next email to do its job. By the time the reader reaches the pitch, saying yes feels like the natural next step.

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• Audience psychology and belief sequence mapping

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• Welcome and onboarding sequences

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• Nurture and sales sequences

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• Abandoned cart and post-purchase sequences

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• Re-engagement and retention sequences

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• Subject line testing strategy included

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03

Landing Pages
and Sales Pages

Pages that earn their conversion rate. Built on research, not templates.

Real result

23% free trial conversion on a SaaS product landing page from paid traffic. Media buyer said he had never seen a SaaS page hit that from cold traffic.

What this covers

A landing page does not convert because the headline is clever. It converts because the page delivers exactly what the traffic source promised. Message match between the ad and the page is where most conversion rates are actually decided.

A sales page does not convert because it listed the benefits clearly. It converts because it moved the reader through the exact belief shifts they needed before they could say yes.

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• Traffic source and message match audit

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• Long-form and short-form landing pages

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• Sales pages for offers, courses, and high-ticket services

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• Webinar and event registration pages

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• Lead magnet and free trial pages

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• Objection mapping and friction removal

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04

Ad Copy
and UGC Scripts

Scroll-stopping creative for paid channels. Built on the hook insight, not the obvious angle.

Real result

4.8x ROAS and 2,800 orders in 60 days for a DTC skincare brand. The anti-aging hook stopped people exactly as predicted from the audience research.

What this covers

The hook that works is never the obvious one. It is the insight one layer underneath — the angle that makes your audience feel like you read their mind before you even mentioned the product. That insight only comes from research. Not from guessing.

Every ad is written to stop the right person and start the right conversation. The click is just the beginning. The ad has to set the exact expectation the landing page then delivers on.

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• Audience research and hook strategy first

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• Facebook and Instagram ad copy

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• TikTok and Reels ad scripts

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• LinkedIn ad copy for SaaS products and B2B services

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• UGC scripts for creator-led campaigns

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• Multiple angles and variations per campaign

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05

Creative
Strategy

The architecture that connects high-converting copy to performance-driven visuals. Strategy and execution working as one system.

Real result

4.8x ROAS and 2,800 orders in 60 days for a DTC skincare brand. The anti-aging hook stopped people exactly as predicted from the audience research.

What this covers

Most brands treat creative strategy and copywriting as two separate things. One person thinks. Another person writes. The result is copy that sounds good but misses the angle, and strategy decks that never get properly executed. This service combines both. The thinking and the writing happen together so every word is already aligned to the performance goal before it reaches the ad account.

From competitive mining and audience persona mapping to ad scripts, VSL copy, landing page wireframes, and post-click email sequences — every output is built on a structured research foundation and tested against a clear hypothesis before anything goes live.

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• Deep competitive mining and ad library gap diagnosis across Meta, TikTok, and YouTube

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• Audience persona mapping from real customer sentiment and behavioural data

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• Native hook development and high-converting ad script writing across formats

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• VSL scripting, high-ticket sales copy, and offer angle formulation

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• Landing page copywriting with structural wireframing and message match optimisation

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• Structured 12-week creative testing playbooks so your media buyer and copy assets work

  in harmony

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05

Funnel
Audit

For brands that know something is broken but cannot identify exactly what.

WHY THIS EXISTS

The audit is the Find stage made into a standalone engagement. You get the diagnosis before committing to the full work. The right starting point for most brands.

What this covers

You have traffic. You have an offer. The funnel is running. But the numbers are not where they should be and nobody can agree on why. A funnel audit goes through every stage of your customer journey and identifies exactly where the gap is between where your audience is mentally and where they need to be before they buy.

No writing. No copy. Just the thinking that should happen before any copy gets written or changed. You get a complete written diagnosis with specific recommendations in priority order.

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• Full review of your existing funnel at every stage

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• Audience psychology gap analysis

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• Message match audit across ad to page to email

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• Specific identification of where conversions are being lost

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• Written strategic recommendations with priority order

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• 60-minute walkthrough call to review findings together

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How engagements work

Research and strategy

Audience psychology, funnel audit, messaging architecture. The full Find and Ignite stages before a word is written.

This is not a fill-the-brief-and-disappear arrangement.

Every project starts with a conversation about what is actually happening in your funnel. Not the brief. The real situation. Where conversions are dropping, what has been tried, what the audience research shows or does not show.

The work does not start until the problem is found. The copy does not get written until the strategy is built. And after launch, the data shapes what gets sharper.

Discovery call

We talk through your funnel, your goals, and where the real problem lives before anything else happens.

Copy delivery

Every stage written with strategy notes explaining the thinking behind each decision. Not just copy. A system.

Post-launch evolution

After launch I stay in the data. What the numbers reveal shapes what gets tested and tightened next.

Right fit

SaaS products whose trial-to-paid or free-to-paid numbers should be higher than they are.

Who I do my best work with and who this is not right for.

DTC brands scaling past their current conversion ceiling with real traffic and an offer that works.

Brands that want to start with a funnel audit before committing to a full engagement.

Founders and marketing leads who want a strategic partner, not someone who fills a brief and disappears.

Brands that need copy written overnight with no research or strategy stage.

Businesses looking for the cheapest option rather than the most effective one.

Anyone who wants a writer to execute their brief exactly as written with no strategic input.

Ready to START

Not sure where to start? Begin with the audit.

The funnel audit is the fastest way to find out what is actually wrong before spending money on copy that might be solving the wrong problem. Most brands that start with an audit move into a full engagement within 30 days.

TheFireFunnel

Adaramola Olabode

© 2026 The Funnel Fire

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